OptionsHouse is a retail equity options trading brokerage incubated and launched by PEAK6. I was one of the original launch team members (I was employee #1), and I served as Director of Product Design since its inception, with only a staff of one information architect at my side. OptionsHouse was where I cut my teeth in the complex world of global finance and the design of financial derivatives trading systems, and since this experience I have never looked back. The Insight-Decision-Action design methodology I have employed throughout my career had never been put to the test like this. Nothing this big. Nothing this complex.
The OptionsHouse platform had to deal with ~9,000 stock symbols, ~180,000 options symbols, constantly updating price information, multipliers of 3x to 5x of data analytic overlays, 40K+ active trader clients, hundreds of millions of dollars of trade transactions per day, integration of multiple third party APIs and data feeds, branding and marketing a new challenger in a crowded field of 800 lb. gorillas, development of a fully staffed customer service administration and issue escalation system, converting design and code-base to private label institutional clients, inventing new features that leveraged PEAK6's proprietary options trading expertise and market making liquidity, developing (at the time) the world's most sophisticated browser-based AJAX application...all while reinventing and streamlining the trading workflow for retail clients of varying levels of sophistication, from high-volume technical day traders to conservative hedge traders looking to use options as insurance against other big bets in the market. And I had never traded a thing in my life before this project. :)
OptionsHouse has been awarded 4-5 stars every consecutive year by industry benchmark Barron's for "Best in Options Trading" and "Best in Usability" since its launch in 2005.
I continue to consult for OptionsHouse and other PEAK6 business units on various retail and proprietary trading and risk management related initiatives.
Bloomberg/Businessweek article on my experience designing OptionsHouse.